more about The 400 PTM

Company Profile

We at The 400 have a unique approach to handling our client’s affairs that includes providing a specialized combination of sports and entertainment management services designed to cater to the needs of each athlete, entertainer, or high-profile individual. We pride ourselves on providing sound information and guidance in whatever interests our clients wish to pursue. We understand that each client has a unique set of needs and goals and we aim to treat each client like they are our only client.

Origins of “The 400 PTM

In the mid-1800’s, a self-appointed arbiter for New York society by the name of Samuel Ward McAllister coined the phrase “The Four Hundred.” According to McAllister, this was the number of people in New York who really mattered. These individuals were the people who felt at ease in the ballrooms of high society and thought of themselves and their affiliates as “People That Matter (PTM).” The 400 is built upon this ideology in that we consider ourselves, our affiliates and especially our clients, People That Matter.

The Difference

The fundamental difference between The 400 and other management firms is our expansive network and wealth of business opportunities. With our associations and alliances, we provide our clients with an array of business opportunities that our competitors are unable to achieve. Furthermore, we keep our clients involved in and informed about every aspect of their business and personal life every step of the way. Client involvement and understanding is how we ensure complete client satisfaction.


“We provide our clients with an array of business opportunities that our competitors are unable to achieve.”

“We understand that each client has a unique set of needs and goals and we aim to treat each client like they are our only client.”


Services we offer